What’s so scary about Facebook?

UPDATE: News about business pages and Insights.

Frictionless experiences. With these words Zuckerberg described the future of FB at the F8 in San Francisco. Here’s a short list of what’s going on.

Timeline is the new Wall. It’s like the story of your life, but it’s currently being delayed due to copyright issues. The Open Graph news are stunning for a new generation of apps – here’s a showcase and yes, music will be available too.

Graph Rank is the underlying system that manages discovery of Open Graph activity around Facebook. It’s designed to give more prominence to engaging activity. This involves the new Newsfeed.

Some more:

• Subscribe Feature to Personal Profiles (subscribers only see things you share publicly).
• Facebook’s Smart Lists Help You Manage Your Friends.
• Facebook Lets You Manage Close Friends And Acquaintances.
• Facebook Reveals Who Shares Your Updates.
• Real-time Ticker vs. Top Stories.
• The size of photos within the news feed increased, but not in photos shared via brand pages.
• Less Email and “Needs Review” Area on Profile.
• New metrics: people talking about.

Please note that we’ll have a compulsory HTTPS secure hosting. You must provide an SSL certificate in the Dev App settings to avoid having your app disabled. All the other files referenced in your page — JavaScript, CSS, images — should also be hosted securely and referenced with HTTPS.

Long story short: The new features rolling out to Facebook are all about having access to and sharing the history of your life: what users have shared in the past, and the wealth of new experiences that Apps will help facilitate for you in the future.  On the flip-side, it’s also about discovery and shared experiences as users see and interact with the ongoing history of their friends’ own experiences.  Everything Facebook users already share, and everything they will now be able to share, will be logged to the user’s personal preferences on their Timelines. Everything is personalized, and real-time feedback and interaction on content will determine it’s value.

Here are some possible consequences – both on the future of sharing and on some privacy issues: At the heart of the matter, we are talking about a new class of intelligent apps based on the revamped Open Graph platform where developers can integrate sharing into your interaction.