Monthly Archives: June 2012

Be Social like the Vice industries #PWES3

What can we learn about Social Media from alcohol, drugs and porn industries? Like, a lot. Here is a little consideration by Alekone at the #PWES3 Social Media event.

First of all, players in these markets can’t use the regular advertising on Google or Facebook, but they still have a lot of money to spend. So what do they do? Innovation.

In the Eighties VHS beat Betamax because the porn industry chose the former and not the latter. Some recent innovations by these industries are: video live streaming, mobile payments, on-demand video, live video chat, long tail marketing. Chris Anderson‘s Long Tail theory fits perfectly the porn industry: for instance, where else would you find Japanese girls licking door knobs?

More interesting things:

  • Great numbers on these sites – Youporn makes 2% of Internet traffic by itself, Xvideos is the third most visited site in the world.
  • Marketing strategies of drugs sites – Follow them on Twitter and get a free joint

Finally we have:

fewer marketing tools = more innovation.

More community engagement, more tailored contents, more micro-targeting.

Here is the complete presentation. All the presentations from #PWES3 are here. Let’s communicate like the vice industries do!


Our dark side on Social Media

A few days ago I found this picture shared by an Italian musician on Facebook.

It’s a newspaper article about the systematic killing of stray dogs in Ukraine. Because of the European soccer championship, the journalist says, the Ukrainian government ordered the massacre of 30.000 stray dogs. The origin is the work of the photographer Andrea Cisternino.

What I find extremely interesting is not the fact itself. Take a look at some reactions on Facebook.

What am I supposed to think? That animal lovers are racist?

I think that we do not consider that what we write online is public for anyone to read. I think that what we may say in a moment of rage shouldn’t be something your aunt and your employer can read two years from now. I also think that we have the pointless tendency to blame the easiest target available. I hope these people don’t really believe in what they wrote.

Besides, I wonder whether this kind of stuff is related to the Social Media platforms or not. Is Facebook made to show the dark side of people? 

Who uploaded the picture said that Facebook is a great way to make information. I see people distorting this information in any way they like. Is there something wrong in this process? The whole conversation is online here.


New Twitter pages for events

Twitter launched its first TV commercial about a new hashtag-related page. Here it is.

In Mashable’s words: “Twitter explained in an email that the hashtag event page, launched for Sunday’s 2012 Pocono 400 NASCAR race, was aimed at detailing the race experience and not the NASCAR brand“.

By the way, Nascar had no editorial control over what was displayed on the #NASCAR hashtag page. This may confirm that these pages are not for brands.

The hashtag page collected content from fans, but also drivers, their families, commentators, pit crews, celebs and media. Twitter said they plan to continue using the page for future races. I guess more examples of these pages will show up as long as this first experiment proved to be successful.


New Features for page admin on Facebook

Facebook is adding new features for page administrators. We’ll now have different admin roles:

  • Manager
  • Content creator
  • Moderator
  • Advertiser
  • Analyst

The Manager has the most permissions and  is the only admin who can access admin roles. Details here.

Moreover, we’ll be able to schedule posts. Well, we could already do it with other tools, but still.

In addition to that, we’re now able to promote the updates for extra cash. More info here. We’ll see how Facebook users will react to promoted posts in their news feed.


Local businesses on Google+

Where do we go tonight?

Nothing new here: it’s a little like Tripadvisor, or the Italian 2spaghi, but integrated in Google. Here we have Google+ Local, a way to “discover new businesses, rediscover places we love, and share them with their friends across the web“.

The original post is here.

So we have another way to find the finest and closest places. The businesses in G+Local can now be found across Google search, Maps, mobile and GooglePlus. Google also integrated this service with Zagat reviews, which are pretty much about the US.

Basic information about these businesses can still be managed in Google Places for Business. Moreover, reviews by friends will be available.

This market looks a bit crowded, why is G+ Local expected to be a success? Maybe GooglePlus will make it sink into oblivion as well.


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