Tag Archives: Business

Local businesses on Google+

Where do we go tonight?

Nothing new here: it’s a little like Tripadvisor, or the Italian 2spaghi, but integrated in Google. Here we have Google+ Local, a way to “discover new businesses, rediscover places we love, and share them with their friends across the web“.

The original post is here.

So we have another way to find the finest and closest places. The businesses in G+Local can now be found across Google search, Maps, mobile and GooglePlus. Google also integrated this service with Zagat reviews, which are pretty much about the US.

Basic information about these businesses can still be managed in Google Places for Business. Moreover, reviews by friends will be available.

This market looks a bit crowded, why is G+ Local expected to be a success? Maybe GooglePlus will make it sink into oblivion as well.


Svpply: good marketing opportunity?

Svpply is a retail bookmarking and recommendation service.

“Svpply helps you find the products you love, from the people and stores you find interesting.”

It looks a little like a marketing-oriented Pinterest. Somebody already made investments in it. Let’s see whether brands will notice the opportunity.


Shopping from the video you’re playing

Yes, it happens. Or, it may happen. This technology has been well known for a couple of years in the US but none has used it in Italy so far.

Advertising by choice is their claim. By clicking on anything inside a video, you can get information and buy it. This allows to separate those who want to consume the ad and those who don’t. Everything in real time.

Here you can try this Hyperspots thing. Wow!!!


Social Media ROI: case histories + links

The same old story: can you translate your Social Media campaigns into numbers, profits, revenues? Are the measurable metrics meaningful by themselves?

If you need to start from scratch, read this.

Case histories:

More info:

 


More on Social Media worldwide

After an overview of the coolest SN by country, here’s an analysis by Burson&Marsteller about how the biggest companies deal with Social Media.

It’s very dense with data and case histories, here we go with a few interesting points by me and SocialMediaMarketing.it.

  • Asian companies are running like hell, even on Twitter.
  • Even companies are starting lots of direct conversations on Twitter, not only for customer care purposes.
  • Facebook is invaded by brands: more pages, more likes, more updates.
  • Companies who did not blog still don’t, but those who used to do it are increasing their use of the platform.

According to B&M, we can assume are that companies are targeting different stakeholders in different ways, while stakeholders are showing increased interest in hearing from companies. Which isn’t necessarily true, IMHO.


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