Tag Archives: advertising

New Features for page admin on Facebook

Facebook is adding new features for page administrators. We’ll now have different admin roles:

  • Manager
  • Content creator
  • Moderator
  • Advertiser
  • Analyst

The Manager has the most permissions and  is the only admin who can access admin roles. Details here.

Moreover, we’ll be able to schedule posts. Well, we could already do it with other tools, but still.

In addition to that, we’re now able to promote the updates for extra cash. More info here. We’ll see how Facebook users will react to promoted posts in their news feed.


Facebook ADs are getting expensive

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.

Still, ads pointing inside Facebook cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking anywhere else. Why is Facebook offering this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Moreover, Sponsored stories are getting a 46% higher CTR, which is a win-win situation both for investors and Facebook itself.

Where is all this going? If prices keep rising, we’ll see which new advertising markets investors will invade. Twitter, for instance.


Adv best practices on LinkedIn

Build effective ads, target the right audience by geography, industry and job title, set your daily budget and check your results daily. Here are the best practices for LinkedIn ads.

I guess they work for every advertising environment as well.


I’m creative and I live in my own world. Alone.

tpdsaa

Let’s face it: there are things real people don’t say about advertising.

This stunning point of view leads us to a question: are we still starting from the wrong assumptions? Probably, I’d say.


Android first in mobile adv market

In 2010 Android phones sold more than iPhones, but only in early 2011 the advertising market does the same switch – as stated by Millennial Media.

According to Mashable:

Android ad requests grew 141% from Q3 to Q4 of 2010 while Apple requests grew 12% and RIM requests grew 60%.

The data refer to about 80% of US mobile market, but they show a trend quite known.


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