Social Media ROI: case histories + links

The same old story: can you translate your Social Media campaigns into numbers, profits, revenues? Are the measurable metrics meaningful by themselves?

If you need to start from scratch, read this.

Case histories:

• Display adv vs. Social Media contest and game
• Huge success of Old Spice campaigns
• Subway contest rampant on Facebook
• SM to decrease Customer care costs
• Social Media customers are more valuable

More info:

• SM ROI cycle on Mashable
• Google Analytics for SM ROI
• Infographic by SocialCast
• Social Media ROI by Olivier Blanchard
• Brian Solis blog
• Top Rank blog
• Six pixels of separation
• Jacob Morgan blog
• Digital Marketing Lab blog
• Anti-Social Media blog
• Even more sources

 

Social Media FAIL!

I’m not interested in pointing the finger at anyone – so I won’t do it. Still, it’s annoying.

I’ve been working for a few months as a Drupal manager for a lawyers association, thus my email address fell into their clutches. A few weeks ago, one of these lawyers just presented herself as a candidate for the next elections.

What happened? I started receiving some emails about meetings, aperitifs and social happenings as a part of her political campaign. Fine. But today she asked me to be friends on Netlog.

It doesn’t work like this. There’s a place and a time for everything, even if it’s “only” Social Media Marketing. So, why don’t you rate my pics on Badoo? Or maybe we can have a chat on chatroulette :S

I guess we won’t be friends on Netlog, but I wish you good luck.