Monthly Archives: August 2011

How can I monitor online conversations?

People are talking, whether you like it or not. How can you know what they say?

I found this article really useful.

Here’s what you can do:

  • Set up Google Alert by keywords to get emails anytime someone talks about you
  • Use SocialMention to track and measure conversations about you and your competitors on major sites and social networks. You can also add a widget on your website.
  • Use a tool such as Tweetdeck or Hootsuite to track and manage conversations on Twitter and other social networks.
  • Monitor the blogosphere through Technorati.

If you need a more detailed analysis you can always look for a structured servoce, such as BuzzReader.


Social Media ROI: case histories + links

The same old story: can you translate your Social Media campaigns into numbers, profits, revenues? Are the measurable metrics meaningful by themselves?

If you need to start from scratch, read this.

Case histories:

More info:


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