Category Archives: Web Tools

New Twitter pages for events

Twitter launched its first TV commercial about a new hashtag-related page. Here it is.

In Mashable’s words: “Twitter explained in an email that the hashtag event page, launched for Sunday’s 2012 Pocono 400 NASCAR race, was aimed at detailing the race experience and not the NASCAR brand“.

By the way, Nascar had no editorial control over what was displayed on the #NASCAR hashtag page. This may confirm that these pages are not for brands.

The hashtag page collected content from fans, but also drivers, their families, commentators, pit crews, celebs and media. Twitter said they plan to continue using the page for future races. I guess more examples of these pages will show up as long as this first experiment proved to be successful.

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New Features for page admin on Facebook

Facebook is adding new features for page administrators. We’ll now have different admin roles:

  • Manager
  • Content creator
  • Moderator
  • Advertiser
  • Analyst

The Manager has the most permissions and  is the only admin who can access admin roles. Details here.

Moreover, we’ll be able to schedule posts. Well, we could already do it with other tools, but still.

In addition to that, we’re now able to promote the updates for extra cash. More info here. We’ll see how Facebook users will react to promoted posts in their news feed.


Local businesses on Google+

Where do we go tonight?

Nothing new here: it’s a little like Tripadvisor, or the Italian 2spaghi, but integrated in Google. Here we have Google+ Local, a way to “discover new businesses, rediscover places we love, and share them with their friends across the web“.

The original post is here.

So we have another way to find the finest and closest places. The businesses in G+Local can now be found across Google search, Maps, mobile and GooglePlus. Google also integrated this service with Zagat reviews, which are pretty much about the US.

Basic information about these businesses can still be managed in Google Places for Business. Moreover, reviews by friends will be available.

This market looks a bit crowded, why is G+ Local expected to be a success? Maybe GooglePlus will make it sink into oblivion as well.


The Like button in real life

Likify is about giving a Like button to real objects.

Here’s how it works:

  • Create a Likify Code in the matter of minutes and put it on your packaging, storefront, or product.
  • You decide how your landing page looks.
  • Choose which social media actions you want to make available.
  • Select what to do after a successful social media action.
  • Track the activities of your Likify Code.

A few case histories: Nike, Social Local, Sephora.

Easy, isn’t it? Why didn’t you think about it in advance?


Make your own charts

On Good Labs you can create your own infographic in just a couple of minutes.

Just pick the pie or the venn and add your categories! You can drag and drop the images and choose the colors.

Oh wait, you have to figure out what to write in it!


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