Tag Archives: social media

Be Social like the Vice industries #PWES3

What can we learn about Social Media from alcohol, drugs and porn industries? Like, a lot. Here is a little consideration by Alekone at the #PWES3 Social Media event.

First of all, players in these markets can’t use the regular advertising on Google or Facebook, but they still have a lot of money to spend. So what do they do? Innovation.

In the Eighties VHS beat Betamax because the porn industry chose the former and not the latter. Some recent innovations by these industries are: video live streaming, mobile payments, on-demand video, live video chat, long tail marketing. Chris Anderson‘s Long Tail theory fits perfectly the porn industry: for instance, where else would you find Japanese girls licking door knobs?

More interesting things:

  • Great numbers on these sites – Youporn makes 2% of Internet traffic by itself, Xvideos is the third most visited site in the world.
  • Marketing strategies of drugs sites – Follow them on Twitter and get a free joint

Finally we have:

fewer marketing tools = more innovation.

More community engagement, more tailored contents, more micro-targeting.

Here is the complete presentation. All the presentations from #PWES3 are here. Let’s communicate like the vice industries do!


Our dark side on Social Media

A few days ago I found this picture shared by an Italian musician on Facebook.

It’s a newspaper article about the systematic killing of stray dogs in Ukraine. Because of the European soccer championship, the journalist says, the Ukrainian government ordered the massacre of 30.000 stray dogs. The origin is the work of the photographer Andrea Cisternino.

What I find extremely interesting is not the fact itself. Take a look at some reactions on Facebook.

What am I supposed to think? That animal lovers are racist?

I think that we do not consider that what we write online is public for anyone to read. I think that what we may say in a moment of rage shouldn’t be something your aunt and your employer can read two years from now. I also think that we have the pointless tendency to blame the easiest target available. I hope these people don’t really believe in what they wrote.

Besides, I wonder whether this kind of stuff is related to the Social Media platforms or not. Is Facebook made to show the dark side of people? 

Who uploaded the picture said that Facebook is a great way to make information. I see people distorting this information in any way they like. Is there something wrong in this process? The whole conversation is online here.


New Features for page admin on Facebook

Facebook is adding new features for page administrators. We’ll now have different admin roles:

  • Manager
  • Content creator
  • Moderator
  • Advertiser
  • Analyst

The Manager has the most permissions and  is the only admin who can access admin roles. Details here.

Moreover, we’ll be able to schedule posts. Well, we could already do it with other tools, but still.

In addition to that, we’re now able to promote the updates for extra cash. More info here. We’ll see how Facebook users will react to promoted posts in their news feed.


Scavenger hunt on Social Media by Red Bull

The Red Bull Timeline Timewarp is a tricky scavenger hunt game on Facebook. It started with the Facebook Timeline switch on March 2012.

Red Bull asked its fans to join the contest through their Timeline. There’s also an app for Terms & Conditions.

How did it work? Users were supposed to go through these tasks:

  • Find dates on pictures
  • Search the Timeline
  • Find a date on a Spotify playlist
  • Find a date in a barcode image
  • Find the timecodes of given pics in a video
  • Rearrange the letters in a sentence to find a date
  • Pick some letters from a sentence to create a URL

Many started, just a few made it to the end. Great job though! Further analysis here and here.


Your tweets live longer on Twylah

Twilah is a new service to display your tweets in a page and make them live longer. Here’s my page:

How do they describe themselves?

we’ve designed a unique context and experience for your readers that shows them who you are and what you’re about at a glance. This context drives engagement well beyond a single tweet and into the whole of your content and biographical information, providing a richer platform for your mission, your messages, and your offers.

It’s interesting to find ways to display your content effectively and increase engagement.

You can also display your Twylah page as a subdomain of your website. Just follow the instructions.


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