Tag Archives: Search Engines

New privacy policy on Google

On March, 2012, Google is changing its privacy policy.

All the information about you on all your Google profiles will be aggregated in order to create a unique experience through each Google platform. This will “improve” each one’s experience with Google Ads, as well.

Is there any way to avoid it? Apparently, just one:

Users won’t be able to opt out. If they don’t like the change, Google has said, they can avoid signing into their accounts or stop using Google products altogether.

You can check your Ads Preferences on this page and your Web History here. It’s a lot of stuff Google knows about you and it’s used to tailor the advertising messages for you.

How can we try and protect our privacy then? Here’s some advice from Forbes.

Google, myself and I

When you use Google and its many services, how do you identify yourself? According to Google blog, there are a few options: you can be unidentified, use a pseudonymous or be identified.

But there’s far more than that. As someone said, your online identity is determined not only by what you post, but also by what others post about you – whatever it is. When someone googles you, the SERPs are a mix of all this.

As far as June 2011 Google released an improved Dashboard page in order to manage as precisely as possible your web reputation.

Here you can manage the Alert service about you, edit your profile – here’s mine – and link all your profiles around the web.

So far so good, it’s all about you. But there are also some ways to influence SERPs: you can try and remove a page from the SERPs and manage your reputation in an effective way.

Moreover, from the Dashboard you can access and manage pretty much every existing Google service: Analytics, Calendar, Docs, Gmail, Groups, Maps, Picasa, Reader, Youtube, Chrome sync, Adwords, navigation history and so on.

Let me Google that for you

Oldies but Goldies: LMGTFY is a simple app showing your friends how Google can solve many issues.

How many times you were asked to reply to questions which just need a few seconds on Google? Let me Google that for you shows how simple it is and help your friends being more proactive. AND – you won’t waste your time again and again.

You can just go to their Google-like website and type the words you need. The resulting clip is simple and effective.


How to use YouTube and be happy

youtubeBack from hiatus. Here we have an interesting case history about SEO on Youtube. The whole experiment is fun, here’s the tips I appreciated the most:

Use the description to actually describe the video, you could write a short story in this box but I suggest to not overdo it. Don’t stuff it full of popular keywords or irrelevant information. Don’t try and trick Google, it ruins the Youtube experience and they are extremely smart.

I agree with that, according to JC Penney as well.

If you have more than one video, use annotations to guide your viewers through to the next video, to your channel, video response and much more.

Input at least one call to action: a link to your website, annotation etc… Give the viewer the opportunity to see more content.

True. Once you gain someone’s attention, bring it where you need it.

Become a master of Youtube Insight. Demographics, discovery and much more data that will help you create your next video.

Just like you do with Analytics or Fb Insight for everything you have to track.

Make a video transcript (closed caption file). It helps with indexing, allows deaf users to read through your video and provides language support.

Adding video times (ex. 00:13) in the description box will automatically become a hyperlink to specific points in the video. Use it to create a mini video map, additional to the video transcript.

That is just cool!

Or, you can also find some useful tools – within Youtube’s terms of service – for engagement, submissions and tracking.

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