Monthly Archives: February 2012

Parenting on Social Media

The daughter complains about her parents on Facebook – daddy replies by shooting to her laptop! Go to 7’10”.

She chose to share this with the entire world on Facebook and block her parent’s from seeing it. Well, umm… she failed. As of the end of this video, she won’t have to worry anymore about posting inappropriate things on Facebook…

By the way, he also said “he refuses to talk to the media as he believes benefiting from the ordeal would send the wrong message to his teen daughter”. That’s impressive, now.

This video had an outstanding diffusion. Facebook reactions here. Youtube reactions here. The debate is open.


Facebook ADs are getting expensive

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.

Still, ads pointing inside Facebook cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking anywhere else. Why is Facebook offering this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Moreover, Sponsored stories are getting a 46% higher CTR, which is a win-win situation both for investors and Facebook itself.

Where is all this going? If prices keep rising, we’ll see which new advertising markets investors will invade. Twitter, for instance.


Shopping from the video you’re playing

Yes, it happens. Or, it may happen. This technology has been well known for a couple of years in the US but none has used it in Italy so far.

Advertising by choice is their claim. By clicking on anything inside a video, you can get information and buy it. This allows to separate those who want to consume the ad and those who don’t. Everything in real time.

Here you can try this Hyperspots thing. Wow!!!


The ultimate video experience

Besides the long run from Flash to HTML5, there are many ways to play with your videos.

I’m in love with Yooouuutuuube. See an example here.

Moreover, take a look at the other projects of these guys. Like, uh, Tetris in first person.

 


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