Shopping from the video you’re playing

Yes, it happens. Or, it may happen. This technology has been well known for a couple of years in the US but none has used it in Italy so far.

Advertising by choice is their claim. By clicking on anything inside a video, you can get information and buy it. This allows to separate those who want to consume the ad and those who don’t. Everything in real time.

Here you can try this Hyperspots thing. Wow!!!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: