Tag Archives: video

Shopping from the video you’re playing

Yes, it happens. Or, it may happen. This technology has been well known for a couple of years in the US but none has used it in Italy so far.

Advertising by choice is their claim. By clicking on anything inside a video, you can get information and buy it. This allows to separate those who want to consume the ad and those who don’t. Everything in real time.

Here you can try this Hyperspots thing. Wow!!!

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The ultimate video experience

Besides the long run from Flash to HTML5, there are many ways to play with your videos.

I’m in love with Yooouuutuuube. See an example here.

Moreover, take a look at the other projects of these guys. Like, uh, Tetris in first person.

 


Qwiki, the video encyclopedia

Qwiki is a short, interactive story: a drastically improved information experience provided via interactive video. Unlike traditional rich media content, all Qwikis are created without any human intervention.

You can type in and select the topic you’d like to create a Qwiki about. The software automatically reads selected information from different websites and grabs associated pictures on the subject.

The product launch featured 3 million qwikis, and you can now look for a lot more.
http://www.qwiki.com/embed/Brad_Whitaker

Let’s see where this goes. Will I be able to update my qwiki by myself or is it going to be automatic?


Youtube hero, we salute you!

I usually listen to new music on Youtube: a few days ago I found this video:

And I fell in love with this guy. Who is he? Why nobody knows about him?

Why so few news about an obviously skilled, 13-million-views guy?

Eventually I found some info about him on Quora – thanks, Quora! I still don’t know whether you’re useful or not, just keep rocking.

Besides, I googled the email address on his Youtube profile and I found that. Take care, mr. takesomecrime.


How to use YouTube and be happy

youtubeBack from hiatus. Here we have an interesting case history about SEO on Youtube. The whole experiment is fun, here’s the tips I appreciated the most:

Use the description to actually describe the video, you could write a short story in this box but I suggest to not overdo it. Don’t stuff it full of popular keywords or irrelevant information. Don’t try and trick Google, it ruins the Youtube experience and they are extremely smart.

I agree with that, according to JC Penney as well.

If you have more than one video, use annotations to guide your viewers through to the next video, to your channel, video response and much more.

Input at least one call to action: a link to your website, annotation etc… Give the viewer the opportunity to see more content.

True. Once you gain someone’s attention, bring it where you need it.

Become a master of Youtube Insight. Demographics, discovery and much more data that will help you create your next video.

Just like you do with Analytics or Fb Insight for everything you have to track.

Make a video transcript (closed caption file). It helps with indexing, allows deaf users to read through your video and provides language support.

Adding video times (ex. 00:13) in the description box will automatically become a hyperlink to specific points in the video. Use it to create a mini video map, additional to the video transcript.

That is just cool!

Or, you can also find some useful tools – within Youtube’s terms of service – for engagement, submissions and tracking.


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