This morning we had another big earthquake in Northern Italy. Buildings collapsing, people without a house, at least 13 corpses so far.
It goes without saying, people is using Twitter a lot. People is tweeting useful information such as how to open wifi networks, which telephone numbers you can call, where to go and donate blood, and so on.
Moreover, some people used the hashtag #terremoto for business purposes:
Groupalia wrote: Scared with the #earthquake? Let’s give up and go to #SantoDomingo! (link). Brux Sport and Prenotable did pretty much the same thing. Of course, many people felt the urgence to insult the poor common sense of these businesses. Take a look here. Eventually Groupalia did a public apology.
My point: Twitter defines itself as a “real time information network“. Groupalia obviously did it wrong, but people using the main hashtag #terremoto to insult Groupalia is also a pain in the ass. It’s white noise. It’s like you have to make an important call and the phone lines are too busy. Besides, I don’t like people blaming the first available target. The ground isn’t stopping to shake because of your indignation.