Monthly Archives: May 2012

Twitter? You’re doing it wrong

This morning we had another big earthquake in Northern Italy. Buildings collapsing, people without a house, at least 13 corpses so far.

It goes without saying, people is using Twitter a lot. People is tweeting useful information such as how to open wifi networks, which telephone numbers you can call, where to go and donate blood, and so on.

Moreover, some people used the hashtag #terremoto for business purposes:

Groupalia wrote: Scared with the #earthquake? Let’s give up and go to #SantoDomingo! (link). Brux Sport and Prenotable did pretty much the same thing. Of course, many people felt the urgence to insult the poor common sense of these businesses. Take a look here. Eventually Groupalia did a public apology.

My point: Twitter defines itself as a “real time information network“. Groupalia obviously did it wrong, but people using the main hashtag #terremoto to insult Groupalia is also a pain in the ass. It’s white noise. It’s like you have to make an important call and the phone lines are too busy. Besides, I don’t like people blaming the first available target. The ground isn’t stopping to shake because of your indignation.

Just saying.

More of this: 1 2 3 4. Reply @lorenzograndi4 if you wish.


Anything can be a Touchscreen

Researchers from Disney and Carnegie Mellon University have created Touché, a system that can turn any object into a multi-touch, gesture-recognizing interface. Touché could turn any object – such as doorknobs, tables, liquids, or even your own body – into touch interfaces.

This technology relies on “swept frequency capacitive sensing” capable of processing big amounts of data to detect single and multiple finger movements.

The applications can be countless. Advancing the mobile experience to include body-touch commands and updating touch technology on tablets are the first on the list, but Touché could effectively be used for almost anything.


The Like button in real life

Likify is about giving a Like button to real objects.

Here’s how it works:

  • Create a Likify Code in the matter of minutes and put it on your packaging, storefront, or product.
  • You decide how your landing page looks.
  • Choose which social media actions you want to make available.
  • Select what to do after a successful social media action.
  • Track the activities of your Likify Code.

A few case histories: Nike, Social Local, Sephora.

Easy, isn’t it? Why didn’t you think about it in advance?


Make your own charts

On Good Labs you can create your own infographic in just a couple of minutes.

Just pick the pie or the venn and add your categories! You can drag and drop the images and choose the colors.

Oh wait, you have to figure out what to write in it!


Take your chances on the Listserve!

About storytelling again: the Listserve is an email lottery.

One person a day wins a chance to write to the growing list of subscribers. If you had the chance to send an email to more than 10 thousand people, what would you tell them?

An interesting experiment. Go and subscribe!


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