Tag Archives: Online Communities

A Twitter with no replies

Don’t you think it’s annoying to read all the reply tweets on a Twitter profile? Yes, I do too. And guys at Twitter as well. When you visit a Twitter user’s profile, you may want to read original content rather than conversations.

Since June 2012, when you visit some verified profiles, you’ll see their tweets without replies. That is, you won’t see tweets that begin with a @username. But you can always switch to all tweets.

By the way, tweets beginning with a @username are only seen by people who follow both the tweet author and the @username at the beginning of the tweet. Let’s hope we’ll see this features on every profile then!

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Twitter? You’re doing it wrong

This morning we had another big earthquake in Northern Italy. Buildings collapsing, people without a house, at least 13 corpses so far.

It goes without saying, people is using Twitter a lot. People is tweeting useful information such as how to open wifi networks, which telephone numbers you can call, where to go and donate blood, and so on.

Moreover, some people used the hashtag #terremoto for business purposes:

Groupalia wrote: Scared with the #earthquake? Let’s give up and go to #SantoDomingo! (link). Brux Sport and Prenotable did pretty much the same thing. Of course, many people felt the urgence to insult the poor common sense of these businesses. Take a look here. Eventually Groupalia did a public apology.

My point: Twitter defines itself as a “real time information network“. Groupalia obviously did it wrong, but people using the main hashtag #terremoto to insult Groupalia is also a pain in the ass. It’s white noise. It’s like you have to make an important call and the phone lines are too busy. Besides, I don’t like people blaming the first available target. The ground isn’t stopping to shake because of your indignation.

Just saying.

More of this: 1 2 3 4. Reply @lorenzograndi4 if you wish.


Facebook ADs are getting expensive

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.

Still, ads pointing inside Facebook cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking anywhere else. Why is Facebook offering this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Moreover, Sponsored stories are getting a 46% higher CTR, which is a win-win situation both for investors and Facebook itself.

Where is all this going? If prices keep rising, we’ll see which new advertising markets investors will invade. Twitter, for instance.


Twitter gets serious

Twitter released a Newsroom guide journalists in order to teach and explore everything you can do with it.

Here’s what they say about it:

We want to make our tools easier to use so you can focus on your job: finding sources, verifying facts, publishing stories, promoting your work and yourself—and doing all of it faster and faster all the time.

The guide is made of 4 parts:

REPORT: it’s about search, advanced and archive search, finding sources and mobile settings.

ENGAGE: here you can find some best practices about setting your account and creating effective content.

PUBLISH: everything on Twitter social plugins all over the web. Because you need it.

EXTRA: the place to go if you’re having some kind of trouble or you want to go deeper. Faqs, official blogs, data processing and data visualization.

There’s much more we can do with it. Let’s start!


More on Social Media worldwide

After an overview of the coolest SN by country, here’s an analysis by Burson&Marsteller about how the biggest companies deal with Social Media.

It’s very dense with data and case histories, here we go with a few interesting points by me and SocialMediaMarketing.it.

  • Asian companies are running like hell, even on Twitter.
  • Even companies are starting lots of direct conversations on Twitter, not only for customer care purposes.
  • Facebook is invaded by brands: more pages, more likes, more updates.
  • Companies who did not blog still don’t, but those who used to do it are increasing their use of the platform.

According to B&M, we can assume are that companies are targeting different stakeholders in different ways, while stakeholders are showing increased interest in hearing from companies. Which isn’t necessarily true, IMHO.


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