Two events took place at Palazzo Mezzanotte in Milan, on Nov 22. The Facebook Developer Garage, for developers, and the Platform Marketing Bootcamp, for marketers. The main goal was IMO to show a few new things presented at the past F8.
The key concept is always user experience: developers are supposed to let users have as much control as possible in their apps. Transparency is greatly appreciated, Facebook guys said.
Thus users are supposed to decide which permissions allow to apps and to keep control of their actions, such as publishing updates or tagging friends.
Much more was going on: policies for apps and contests, new APIs to improve adv targeting, but I loved Q&A the most. Someone said something about fake profiles and a rude debate started.
My two cents: we’re talking about advanced features and most of us still have no clear vision of Facebook for business. Moreover, many small businesses and associations find more useful fake profiles, as they allow more interactions. I think tools are defined by the way people use them. Ignoring or deleting such expressions can’t be the answer.