New Twitter pages for events

Twitter launched its first TV commercial about a new hashtag-related page. Here it is.

In Mashable’s words: “Twitter explained in an email that the hashtag event page, launched for Sunday’s 2012 Pocono 400 NASCAR race, was aimed at detailing the race experience and not the NASCAR brand“.

By the way, Nascar had no editorial control over what was displayed on the #NASCAR hashtag page. This may confirm that these pages are not for brands.

The hashtag page collected content from fans, but also drivers, their families, commentators, pit crews, celebs and media. Twitter said they plan to continue using the page for future races. I guess more examples of these pages will show up as long as this first experiment proved to be successful.

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