Scavenger hunt on Social Media by Red Bull

The Red Bull Timeline Timewarp is a tricky scavenger hunt game on Facebook. It started with the Facebook Timeline switch on March 2012.

Red Bull asked its fans to join the contest through their Timeline. There’s also an app for Terms & Conditions.

How did it work? Users were supposed to go through these tasks:

  • Find dates on pictures
  • Search the Timeline
  • Find a date on a Spotify playlist
  • Find a date in a barcode image
  • Find the timecodes of given pics in a video
  • Rearrange the letters in a sentence to find a date
  • Pick some letters from a sentence to create a URL

Many started, just a few made it to the end. Great job though! Further analysis here and here.

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