A link in my tweets – but WHERE?

Is there a position into a single tweet with higher click rates? Which is the most efficient position of the link in the 140 characters of a single tweet? The aim, of course, is to get the most clicks.

Dan Zarrella did a research on “200,000, random, bit.ly-link-containing Tweets”. Here’s the result:

CTR means click-through rate, which is the number of clicks divided by the number of impressions.

So, the best place for the link is about 25% of the way through the Tweet.

I’m looking forward further analysis on this =)


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