It’s very dense with data and case histories, here we go with a few interesting points by me and SocialMediaMarketing.it.
- Asian companies are running like hell, even on Twitter.
- Even companies are starting lots of direct conversations on Twitter, not only for customer care purposes.
- Facebook is invaded by brands: more pages, more likes, more updates.
- Companies who did not blog still don’t, but those who used to do it are increasing their use of the platform.
According to B&M, we can assume are that companies are targeting different stakeholders in different ways, while stakeholders are showing increased interest in hearing from companies. Which isn’t necessarily true, IMHO.