More on Social Media worldwide

After an overview of the coolest SN by country, here’s an analysis by Burson&Marsteller about how the biggest companies deal with Social Media.

It’s very dense with data and case histories, here we go with a few interesting points by me and

  • Asian companies are running like hell, even on Twitter.
  • Even companies are starting lots of direct conversations on Twitter, not only for customer care purposes.
  • Facebook is invaded by brands: more pages, more likes, more updates.
  • Companies who did not blog still don’t, but those who used to do it are increasing their use of the platform.

According to B&M, we can assume are that companies are targeting different stakeholders in different ways, while stakeholders are showing increased interest in hearing from companies. Which isn’t necessarily true, IMHO.

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