Here’s what TechCrunch said about them a few months ago:
When Foursquare first launched, there were no deals. There was no way to get free pizza or cheap beer. The only incentive to play their game was to earn badges and bragging rights among friends.
In order to increase loyalty and engagement of your audience, you can apply the gamification principles to a variety of situations. It works like this:
- Define any high value activities for your audience
- Reward any behavior
- Users share their accomplishments with friends, building new traffic for you
Pretty easy, uh? You can integrate it with social login tools (i.e. Facebook Connect), get analytics report on your customers’ behavior and customize your offer as much as you want.