How I Learned to Stop Worrying and Love the VIRAL

What are the most viral issues? God, sex, love… kittens!
No, seriously, we’ve always been told you can’t decide to do something viral – because you can’t predict what will become viral. Is there a way to understand if your next social web campaign is going to go viral?!

Mirko Pallera from Ninja marketing is studying the idea of virality. In this presentation he’s showing why viral is about social sharing of emotions. It’s about spotting an existing social Tension and replying by generating an Emotion. The result will be a Catharsis. In this process, brands are sense providers.

Nice work!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: