What are the most viral issues? God, sex, love… kittens!
No, seriously, we’ve always been told you can’t decide to do something viral – because you can’t predict what will become viral. Is there a way to understand if your next social web campaign is going to go viral?!
Mirko Pallera from Ninja marketing is studying the idea of virality. In this presentation he’s showing why viral is about social sharing of emotions. It’s about spotting an existing social Tension and replying by generating an Emotion. The result will be a Catharsis. In this process, brands are sense providers.