Your tweets live longer on Twylah

Twilah is a new service to display your tweets in a page and make them live longer. Here’s my page:

How do they describe themselves?

we’ve designed a unique context and experience for your readers that shows them who you are and what you’re about at a glance. This context drives engagement well beyond a single tweet and into the whole of your content and biographical information, providing a richer platform for your mission, your messages, and your offers.

It’s interesting to find ways to display your content effectively and increase engagement.

You can also display your Twylah page as a subdomain of your website. Just follow the instructions.

Facebook ADs are getting expensive

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.

Still, ads pointing inside Facebook cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking anywhere else. Why is Facebook offering this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Moreover, Sponsored stories are getting a 46% higher CTR, which is a win-win situation both for investors and Facebook itself.

Where is all this going? If prices keep rising, we’ll see which new advertising markets investors will invade. Twitter, for instance.

Live Streaming through Twitter

Isn’t Twitcam a piece of cake?

1. Connect your webcam
2. Login with Twitter
3. Click the broadcast button

And then?

• The app posts your video description and link to Twitter for all your followers to see.
• While broadcasting, chat with your viewers via Twitter right from your broadcast page.
• Once you’re done going live, your video is archived and available on the same page.

A link in my tweets – but WHERE?

Is there a position into a single tweet with higher click rates? Which is the most efficient position of the link in the 140 characters of a single tweet? The aim, of course, is to get the most clicks.

Dan Zarrella did a research on “200,000, random, bit.ly-link-containing Tweets”. Here’s the result:

CTR means click-through rate, which is the number of clicks divided by the number of impressions.

So, the best place for the link is about 25% of the way through the Tweet.

I’m looking forward further analysis on this =)

Live Twitter stream? Yes please

Let’s say you’re setting up some kind of event and you want to show a live Twitter stream. Let’s say you don’t have time to develop your own solution, you just have a cool hashtag. What do you do?

First of all you may think if it’s a good idea.

I’d take the risk. I’d use Twitterfall because it allows a good combination of lists, searches, geolocation and exclusions. It also lets you decide speed and size of the falling tweets.

Need a previous moderation? You can also use TweetChat, a service with log-in authentication which allows to block spammers and undesired messages.

Similar tools:

• Monitter – a real time Twitter search tool that enables you to monitor a set of keywords on Twitter.
• Gigatweet – displays the number of tweets since inception of Twitter and offers data by keyword.