Scavenger hunt on Social Media by Red Bull

The Red Bull Timeline Timewarp is a tricky scavenger hunt game on Facebook. It started with the Facebook Timeline switch on March 2012.

Red Bull asked its fans to join the contest through their Timeline. There’s also an app for Terms & Conditions.

How did it work? Users were supposed to go through these tasks:

• Find dates on pictures
• Search the Timeline
• Find a date on a Spotify playlist
• Find a date in a barcode image
• Find the timecodes of given pics in a video
• Rearrange the letters in a sentence to find a date
• Pick some letters from a sentence to create a URL

Many started, just a few made it to the end. Great job though! Further analysis here and here.

Your tweets live longer on Twylah

Twilah is a new service to display your tweets in a page and make them live longer. Here’s my page:

How do they describe themselves?

we’ve designed a unique context and experience for your readers that shows them who you are and what you’re about at a glance. This context drives engagement well beyond a single tweet and into the whole of your content and biographical information, providing a richer platform for your mission, your messages, and your offers.

It’s interesting to find ways to display your content effectively and increase engagement.

You can also display your Twylah page as a subdomain of your website. Just follow the instructions.

Svpply: good marketing opportunity?

Svpply is a retail bookmarking and recommendation service.

“Svpply helps you find the products you love, from the people and stores you find interesting.”

It looks a little like a marketing-oriented Pinterest. Somebody already made investments in it. Let’s see whether brands will notice the opportunity.

Parenting on Social Media

The daughter complains about her parents on Facebook – daddy replies by shooting to her laptop! Go to 7’10”.

She chose to share this with the entire world on Facebook and block her parent’s from seeing it. Well, umm… she failed. As of the end of this video, she won’t have to worry anymore about posting inappropriate things on Facebook…

By the way, he also said “he refuses to talk to the media as he believes benefiting from the ordeal would send the wrong message to his teen daughter”. That’s impressive, now.

This video had an outstanding diffusion. Facebook reactions here. Youtube reactions here. The debate is open.

Social Media ROI: case histories + links

The same old story: can you translate your Social Media campaigns into numbers, profits, revenues? Are the measurable metrics meaningful by themselves?

If you need to start from scratch, read this.

Case histories:

• Display adv vs. Social Media contest and game
• Huge success of Old Spice campaigns
• Subway contest rampant on Facebook
• SM to decrease Customer care costs
• Social Media customers are more valuable

More info:

• SM ROI cycle on Mashable
• Google Analytics for SM ROI
• Infographic by SocialCast
• Social Media ROI by Olivier Blanchard
• Brian Solis blog
• Top Rank blog
• Six pixels of separation
• Jacob Morgan blog
• Digital Marketing Lab blog
• Anti-Social Media blog
• Even more sources