Facebook ADs are getting expensive

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.

Still, ads pointing inside Facebook cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking anywhere else. Why is Facebook offering this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Moreover, Sponsored stories are getting a 46% higher CTR, which is a win-win situation both for investors and Facebook itself.

Where is all this going? If prices keep rising, we’ll see which new advertising markets investors will invade. Twitter, for instance.

Twitter gets serious

Twitter released a Newsroom guide journalists in order to teach and explore everything you can do with it.

Here’s what they say about it:

We want to make our tools easier to use so you can focus on your job: finding sources, verifying facts, publishing stories, promoting your work and yourself—and doing all of it faster and faster all the time.

The guide is made of 4 parts:

REPORT: it’s about search, advanced and archive search, finding sources and mobile settings.

ENGAGE: here you can find some best practices about setting your account and creating effective content.

PUBLISH: everything on Twitter social plugins all over the web. Because you need it.

EXTRA: the place to go if you’re having some kind of trouble or you want to go deeper. Faqs, official blogs, data processing and data visualization.

There’s much more we can do with it. Let’s start!

More on Social Media worldwide

After an overview of the coolest SN by country, here’s an analysis by Burson&Marsteller about how the biggest companies deal with Social Media.

It’s very dense with data and case histories, here we go with a few interesting points by me and SocialMediaMarketing.it.

• Asian companies are running like hell, even on Twitter.
• Even companies are starting lots of direct conversations on Twitter, not only for customer care purposes.
• Facebook is invaded by brands: more pages, more likes, more updates.
• Companies who did not blog still don’t, but those who used to do it are increasing their use of the platform.

According to B&M, we can assume are that companies are targeting different stakeholders in different ways, while stakeholders are showing increased interest in hearing from companies. Which isn’t necessarily true, IMHO.