Svpply is a retail bookmarking and recommendation service.
“Svpply helps you find the products you love, from the people and stores you find interesting.”
Yes, it happens. Or, it may happen. This technology has been well known for a couple of years in the US but none has used it in Italy so far.
Advertising by choice is their claim. By clicking on anything inside a video, you can get information and buy it. This allows to separate those who want to consume the ad and those who don’t. Everything in real time.