Facebook ADs are getting expensive

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.

Still, ads pointing inside Facebook cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking anywhere else. Why is Facebook offering this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Moreover, Sponsored stories are getting a 46% higher CTR, which is a win-win situation both for investors and Facebook itself.

Where is all this going? If prices keep rising, we’ll see which new advertising markets investors will invade. Twitter, for instance.

Social Media ROI: case histories + links

The same old story: can you translate your Social Media campaigns into numbers, profits, revenues? Are the measurable metrics meaningful by themselves?

If you need to start from scratch, read this.

Case histories:

• Display adv vs. Social Media contest and game
• Huge success of Old Spice campaigns
• Subway contest rampant on Facebook
• SM to decrease Customer care costs
• Social Media customers are more valuable

More info:

• SM ROI cycle on Mashable
• Google Analytics for SM ROI
• Infographic by SocialCast
• Social Media ROI by Olivier Blanchard
• Brian Solis blog
• Top Rank blog
• Six pixels of separation
• Jacob Morgan blog
• Digital Marketing Lab blog
• Anti-Social Media blog
• Even more sources

 

Map of Social Networks worldwide

What’s going on in the world of social networks?

As far as June 2011, Facebook is hitting Africa and the Middle East.

Brasil seems the only one still focused on Orkut, and Russia is divided between V Kontakte and Odnoklassniki, which are both pretty unknown in the rest of the world. In Italy we still have a strong presence of Badoo.

Twitter is in 2nd place in many other countries, followed by LinkedIn.

Further analysis on Vincos.

TabPress as a way to customize your tabs

TabPress is a free Facebook application that allows Admins to easily create a custom iFrame tab for their fanpage.

Would you like to have different contents for fans and still-not-fans? With TabPress you can just enter the content for fans and non fans in different boxes. You can use HTML tags, CSS and JavaScript.

There’s also a multi-tab template here. Useful!

Check some global data about Facebook

Think globally, act locally. Yes, it works on FB as well.

Wonder if you have to persuade some customers of FB potential penetration in different markets. Where do you get the data for your presentation?

For instance, on CheckFacebook.

There are useful charts about gender and age distribution – country by country. Good starting point.