Svpply: good marketing opportunity?

Svpply is a retail bookmarking and recommendation service.

“Svpply helps you find the products you love, from the people and stores you find interesting.”

It looks a little like a marketing-oriented Pinterest. Somebody already made investments in it. Let’s see whether brands will notice the opportunity.

Shopping from the video you’re playing

Yes, it happens. Or, it may happen. This technology has been well known for a couple of years in the US but none has used it in Italy so far.

Advertising by choice is their claim. By clicking on anything inside a video, you can get information and buy it. This allows to separate those who want to consume the ad and those who don’t. Everything in real time.

Here you can try this Hyperspots thing. Wow!!!

Social Media ROI: case histories + links

The same old story: can you translate your Social Media campaigns into numbers, profits, revenues? Are the measurable metrics meaningful by themselves?

If you need to start from scratch, read this.

Case histories:

• Display adv vs. Social Media contest and game
• Huge success of Old Spice campaigns
• Subway contest rampant on Facebook
• SM to decrease Customer care costs
• Social Media customers are more valuable

More info:

• SM ROI cycle on Mashable
• Google Analytics for SM ROI
• Infographic by SocialCast
• Social Media ROI by Olivier Blanchard
• Brian Solis blog
• Top Rank blog
• Six pixels of separation
• Jacob Morgan blog
• Digital Marketing Lab blog
• Anti-Social Media blog
• Even more sources

 

More on Social Media worldwide

After an overview of the coolest SN by country, here’s an analysis by Burson&Marsteller about how the biggest companies deal with Social Media.

It’s very dense with data and case histories, here we go with a few interesting points by me and SocialMediaMarketing.it.

• Asian companies are running like hell, even on Twitter.
• Even companies are starting lots of direct conversations on Twitter, not only for customer care purposes.
• Facebook is invaded by brands: more pages, more likes, more updates.
• Companies who did not blog still don’t, but those who used to do it are increasing their use of the platform.

According to B&M, we can assume are that companies are targeting different stakeholders in different ways, while stakeholders are showing increased interest in hearing from companies. Which isn’t necessarily true, IMHO.